Case Study: Diamond Back Classics

Case Study:
Diamond Back Classic Radials

Diamond Back Classics is a nationwide company but based right here locally in Conway, SC. They evolved from a tire retread manufacturer to becoming what is now a premier producer of custom wide white wall, redline, blueline and goldline tires for the classic car hobby. And while their product is made for classic cars, unfortunately their website and branding also looked like it was straight out of the 70’s. Until we showed up.

IN 12 MONTHS, WEB SALES INCREASED

1,800%

(Yes, that’s an accurate figure!)